The ability to engage luxury car buyers involves a series of strategies from delivering exceptional customer service to crafting a sense of grandeur and exclusivity. These types of buyers aren’t buying a form of transportation; they’re buying a lifestyle.
Understanding and enhancing the automotive customer experience is essential to the success of your business. As the American memoirist and poet, Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This applies to the automotive […]
Omnichannel retailing is paving the way forward for the automotive industry. The global pandemic catapulted the automotive industry forward in its application of new technology for interacting with customers. Whilst some thought these measures were temporary, it is clear that in the ‘new normal’, customers expect to have the best of both worlds – the […]
As electric vehicles gain popularity and acceptance, the industry faces a shortage of electric vehicle technicians. Since these cars require a specialised set of skills, it’s key the automotive industry starts implementing ways to upskill their employees to meet the growing demand.
As an Automotive Sales Manager, it is not your responsibility to be the best salesperson but to make sure your team delivers a fantastic customer experience alongside great results. High-performing luxury sales teams view sales as much more than just a transaction.
Creating an employee engagement plan in automotive retail is essential as you’re relying on your team to perform. Whilst hitting targets and making sales are important, that’s never going to happen if your employees aren’t motivated to work at their best. To provide the best customer experience, your team must be truly invested in the […]
