Maximising the profit opportunities in new Retailer business models.
As the Retailer landscape evolves, traditional business models are no longer effective and this requires Area Managers to lead Retailers through cultural and operational changes.
Now that automotive experiences extend beyond car showrooms, this has led Retailers to adopt an omnichannel model of business.
This means Retailers must create the same automotive client experiences online as well as in person to cater to the growing audience. This presents a significant supply of challenges to be managed by Retailer teams, as client experience and Ownership Services are growing in importance and cars are becoming more technologically advanced.
In response to this, the role of the Area Manager must now be identified as the interface between the manufacturer and the Retailer, positioning them in a strategic role, rather than a volume-focused role.
At JBA, we work with automotive businesses and Area Managers to help them understand how a Retailer operates on a day-to-day basis. This includes gaining a more robust understanding of external pressures from stakeholders and identifying additional profit opportunities for the Retailer.
This ensures that each Area Manager we work with becomes a trusted advisor when it comes to making strategic decisions.
Having the skills to drive performance in this way, positions Areas Managers in good stead as the relationship between manufacturers and franchisees continues to evolve.
News story highlight.
Equipping Area Managers to be trusted advisors can help in every strategic decision made within an automotive company. By encouraging collaboration between manufacturers, Retailers, and management teams, this allows businesses to guide future change.